Seth Godin on Idea Infusion

"Ideas that spread, win" and "is it remarkable" are two essences of where idea infusion is going according to business man and change agent Seth Godin.

February of 2003, Seth Godin, gave a speech at TED on where idea infusion is going. Regardless of what you do, or what you are marketing, "its about can you get your idea to spread or not" said Godin.

Throughout the speech Godin hit the points on taking risks and the importance of getting your voice heard. "Sell to people who are listening, and maybe just maybe they will tell others," he said targeting listeners of any age.

A few important facts Godin included in his speech to stress the idea of where idea infusion is going are:

1. design is free when you get to scale
2. riskiest thing you can do now is be safe. very good is the worst thing you can do. good is boring.
3. people with $2,000 stereos don't want to listen to new music.

His speech was full of useful information and was accompanied by a slide show of humorous photos to grasp the audiences attention.